To design multiple touch points which will be distributed internationally to inform and educate in-store sales teams on Chromebook key features, focusing the concept around virus protection.
“Customers want and need to feel secure with their devices, insuring virus protection is super easy and always at the forefront” - Client
Idea Generation · Packaging Design · Print
BRIEF
Your laptop is the same as your home; a place where you keep all your treasured belongings, memories, photographs and important documents. They are also the two places where you expect to feel safe and secure; safe from intruders, secure from viruses. With this in mind, I curated a gingerbread house theme to visually represent Christmas along with the strategic thinking too. The gingerbread security guard characters featured in the design aim to represent virus protection. Whilst they are only a small aspect of the overall artwork, they emphasise how virus protection is built into all Chromebook’s, essentially “working hard in the background to allow the festive holidays to run smoothly”.
The 1.5m advent calendar successfully educated staff on Chromebook’s key features which in turn, boosted sales over the Christmas period. Along with the advent calendar, website banners and t-shirts where also designed to create an immersive holiday theme.
STRATEGIC THINKING
Note: An external illustrator was hired to create the illustration. The idea generation, art direction and print setup was my role.