The name of the bakery; Rise, relates to both the process of making bread as well as the rise of the morning sun. This also reflects the bakeries target audience as sales are predominantly made during the morning rush to work, due to the bakeries location. The colour scheme is made up of a burnt orange, warm brown and off-white shade. These colours act as a visual representation of what Rise distinguishes as the perfect morning: sun shining, the smell of homemade bread baking in the oven and the flavour of strong coffee. By using a grid system, the vector based illustrations can seamlessly be switched around in order to create a new, dynamic pattern to reflect seasonal baking changes, whether that be new products or processes. All the illustrations aim to further emphasise the story behind the chosen colour scheme, focusing on bakery products, ingredients and morning sky visuals.