After recently undergoing a complete rebrand, Everton Football Club launched its first pre-season campaign using the new and improved brand guidelines. The tower (visible in diagonal content strips) is the foundation for the graphic system and is unmistakably Evertonian. The angles of the shape create a flexible grid that works across a variety of compositions for different levels of creative expression. The grid allows for versatility as it can create hierarchy through images, copy and colour. The launch focused on creating digital assets across social channels and the website to promote upcoming games and advertise their new membership packages.